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Earth Day


🌍 Celebrating Earth Day:

Our Commitment to Sustainability at 34.4° 🌿

Hello 34.4° Supporters!

At 34.4°, social and environmental sustainability are core values we hold dear. As a small business with a big social conscience, we're dedicated to making a positive impact on the environment.

This Earth Day, we're thrilled to share the projects and initiatives we're working on to be a responsible and eco-conscious brand.

🌟 Our Commitment to Conscious Consumerism

We believe in promoting slow, mindful use of skincare products, which is why we test on friends, not animals, and why we encourage you to use one product for many purposes. Conscious consumerism is key to ensuring we take less from the planet's precious natural resources.

🐝 Supporting Bee Welfare

Our beeswax is sourced from the pristine environment of the Azores, where bees thrive in a pesticide-free haven. We're passionate about bee welfare, which is why we donate 3.44% of every single sale to the Natural Beekeeping Trust. Last year, our donation helped fund projects designed to rewild bee habitats, supporting endangered bee species.

🔄 Recycling for Rewards

Help us in our mission to recycle and reduce waste! For every six black glass receptacles that you post back to us, we'll send you one product of your choice up to the value of £30. It's a win-win for you and the planet as we promote a circular economy model. (The jars must be in perfect condition after having been thoroughly washed and dried, otherwise we can’t reuse them.)

🌐 Embedded Sustainability in Our Business Model

Sustainability is ingrained in the governance and structure of our business model. Operating as a Community Interest Company (CIC), we're committed to benefiting the community we serve. In 2023, we appointed a Sustainability professional to our board of directors, ensuring that sustainability remains a core focus as we grow.

🌟 Apricot Kernel Oil - star of the month!

We LOVE this oil. It’s a cleanser, a bath oil, a body oil and a baby oil. It’s honestly one of our best and favourite products. You won’t look back - one product many purposes. Oh! And we forgot to mention - it has zero preservatives.

🌐 Explore More on Our Website!

Want to discover greener beauty? Click below to discover our curated collections of the most sustainable and natural skincare products yet!

And now, to leave you with our quote of the month…

“The Earth is what we all have in common.”

– Wendell Berry

Thank you for being part of our journey towards a greener, more sustainable future.

Every purchase you make supports our mission to make a positive impact on the world.

With Gratitude and Commitment to the Planet,

Team 34.4° 💚 🌍 ✨